FAQs
Frequently Asked Questions
Actual questions from Favorites Club members
(and people who want to be…)
Oh no… do I have to read this whole entire page to find an answer?
Heck no… just use the Search box at right and type a word or two that says something about your question. Hit
How can you do all of this so inexpensively?
Because we don’t get distracted from the things we do best… instead, we stay focused on creating well-designed ’selling’ websites, dominating search engines, and making your business marketing work as automatically and effectively as possible.
As a business owner, you know that getting good at your specialty means you get more effective at it. And you don’t waste time or resources spreading yourself too thin. Trying to do everything yourself, or getting frustrated trying to learn ‘another new thing’ that distracts you from what your organization does best.
So we’ll give you what you need to be successful online in your local business. Doesn’t sound too frilly… but then you don’t have to pay for extras you don’t need, either (like fancy offices or designers on staff).
Do I have to do all of the extra work after my site is built?
(I don’t have the time to do all of THAT and run my business too!)
No, of course not. In fact, that’s the whole idea behind Favorites Club. Because we know what it’s like to try to keep a business running (with all the promotion, ordering, operations management, dealing with vendors and staff). And learning to keep up with the changing details of Google, websites, Social Networks and marketing in general is a full-time job in itself.
If you don’t really want to create another one of those for yourself (a full-time job, that is), getting us to handle most of the details of your online market domination plans makes a lot of sense.
I recognize that a website and the “SEO stuff” is an important part of promotion for my business, and I want to have all of that working for me. But I’ve already got a full-time job doing the ordering and management of my business, I don’t want another full-time job keeping up with all this website stuff. It’s a lot of work!
How much does it cost to get to the top of Google?
We can’t say… because it’s different for everybody. You see, it depends on the competition for the keywords that are important to your business. And how quickly you want to get to the top.
But we will say this… we’ll research your market, and find “buying keywords” – phrases that people actually use when they’re looking to buy something in your area. It really helps knowing that we specialize in helping local businesses to be successful online. And then we’ll use the best strategies and SEO tools that fit your budget… and your schedule… to get you there.
Start with one of our standard packages here… or let’s talk about what it will really take to dominate your competition, and set up a customized approach that works for you.
How long does it take to get to the top of Google?
Again, we can’t say… yet. But looking at the competition will give a much better idea, based on analysis measurement and experience. That’s the only way to even begin to make a plan… because nobody can make a guess or make promises ’site unseen’.
It’s possible to see a site move to the Top 10 within hours with the right approach (and yes, we’ve done it too, like these). Some sites take months to show progress, and even more to reach a solid position in the top…and then hold it there. But usually, you’ll know within a couple of months whether we can reasonably expect to dominate significant ‘buying keywords’ for you. So we’ll both direct our efforts to markets you can win over… and that will be money-makers for your business.
(After all, it doesn’t do either of us any good to try winning against unbeatable competition. Or to waste your time or money on useless keywords that no-one would use. So we won’t do that, either.)
I know a graphic designer. Why shouldn’t I just get them to build my site instead, so it’ll be really nice?
If that’s what you want. Keep in mind that the thinking that works for a site that ‘looks nice’ is almost 180 degrees different than what works for a ’selling website’. Some of the most dramatic differences we’ve discovered aren’t really intuitive, either… but you might be surprised when you see a few of the ‘little things’ that make the difference.
Your “7 Website Blunders” ebook shows me what’s important on a website… but it looks like a lot of work! do I have to do all of those things too, after you build my “web portal” site?
My marketing consultant says I should be using “Social Networking” to reach my target market. Will you hook me up to Facebook/MySpace/Twitter/LinkedIn/…. ?
I just found out that none of the animated Flash on my website shows up in Google. Nobody told me that before… so what am I supposed to do now?
Do you have another solution for ‘moving pictures’ besides “Flash”?
What’s better for SEO… text, pictures or video?
Can’t we just get all this SEO stuff done in one month and be done with it?
Sure… all you have to do is wipe all of your competitors off the planet. Otherwise, well… we’re afraid not.
(Roses story, “build a bridge over a stream” story)
(link to “hamburgers and SEO”)
What’s more important for my website… “SEO” or “Copywriting” or “Design” ?
(site to sell vs. site to look nice; ‘design’ means both, depends what you want)(include MWA story)
Can you add E-commerce to my site, so I can sell my products online?
We just paid $3,000 for a magazine ad coming out in about 3 weeks, but we don’t have a website set up yet. Can you have everything ready by then?
What will my new site look like?
Chances are, we’ll start with one of our clear, simple and SEO-optimized web platform templates like one of these . We’re told they’re a pleasure to use, and easy to find your way around, and have a neat and professional look. So they’re a good place to start (and many of the sites we’ve built are still in use exactly like these… including most of our own current sites).
Besides, that gets your site up and running (and earning its keep) the fastest.
Or if you’ve seen a website that you like the look of, or you want to match your current site’s style with an add-on or ‘feeder’ site, we can create custom designs for you too.
Can you re-use all of the graphics and other components from my old website?
What about tracking visitors on my site… can you do that?
“email on signup” vs. “email when they visit?”
what part of the country
which keywords they used to find my site
Who maintains my website after it’s built if I don’t want to go with one of the monthly SEO or database packages?
How much does the ongoing maintenance cost?
How much does the ongoing SEO work cost?
I’ve already got a website, it’s just “under-performing”. Can you fix it for me?
With videos, do you come to my office/home/location and shoot a “commercial” of somebody using my products?
(3 types of vids… live shoot, talking head and text/pictures)
What kinds of video can be created?
I don’t get it with Twitter, it seems like such a trivial waste of time… why do you recommend it so highly?
I’ve got another business/a partner who works in the (FILL IN THE BLANK) business. Will this work for them?
If I recommend you to my friend/partner/spouse, will you pay me a commission?
Isn’t it annoying to receive more than 1 email per day/week/month from a business?
I don’t have the time/patience to read all of this, I just want you to answer my 3/10/36 questions over the phone. Can I just call you?
I didn’t read all of your last message…
I didn’t watch the whole video…
I don’t read all of the messages you send me…
Will my newsletter come out every day/week/month?
Whatever you like. Our “Customer Catcher” email marketing system can be set up to send your messages and newsletters once a month, or even several times a day if that’s what you want. Most ‘casual’ newsletters should probably go out once or twice a month, as long as you’ve got something worthwhile to say to your readers (and we can help you with that, of course!)
If you’ve got a specific offer or promotion to run with, it usually works best to time those messages a little more frequently. Like starting with a couple of days apart, spreading out to once a week or more. It’s like the classic sales slogan… “Hit ‘em while they’re hot!”
The big advantage you have with the automatic messaging with our “Customer Catcher” system is… once it’s set up, it can deliver the same structured, scheduled sales messages over and over… and it’s hands-off for you!
How come my site shows in Google’s top 10, but it’s on a whole other page in Yahoo/MSN/another search engine?
I’ve already got a website… can you just do the SEO monthly stuff for it instead of building a whole new one?
short answer = yes
longer answer = yes, if that’s really what you want
longer answer = yes, but you may be trying to push a string uphill…
(SEO site analysis offer, with coupon for continuing with our services)
Why don’t you build my site/do my SEO analysis/video/copy for free, and I’ll pay you if I like it/if it works/if my product sells?
landlord/apartment
grocery store manager/
restaurant/sandwich
bank manager/car or home purchase
so that’s my answer too.
click here to get started (google search for “do it yourself website”)
